Magic+Might is a design
and innovation consultancy.
We make strategy tangible through inspired products and services.
We believe that the magic of inspiration requires making and imagining with might.
As experts in design strategy and innovation, we use empathy and understanding to reveal and shape opportunities. The products and services we create carry the promise of the future and stay relevant in a rapidly changing world.
We co-innovate with our clients. Together, we bridge the gap between imagination and reality to explore new possibilities.
What if a large company could design with the agility of a small one?
We worked with Ford to model how rapid prototyping and iterative design methods could shave months—if not years—from their development process.
Photo credit: Ford Motor Company
At Magic+Might, researchers and designers work in tandem to drive better innovation.
When an idea is tangible, it can be understood, evaluated, and experienced. Our iterative process of design, prototyping, and research provides a comprehensive understanding that informs your strategy. This approach allows us to freely explore nascent spaces, uncover valuable new insights, and make refinements along the way.
Strategic Planning & Visioning
We are your guide in the innovation process. By identifying and exploring key opportunities, we craft a shared vision of future offerings that aligns your business and design goals.
Generative Research & Design
By engaging people in imaginative activities, we identify unmet needs and new directions. The insights we glean directly shape the products and services we design for you.
Iterative Design & Research
Design is not a “one and done” effort. Together we create design concepts and refine them through swift feedback cycles. Learning through design helps us develop viable solutions with desirable benefits.
We craft the blueprint for how someone experiences a product or service within your business context. Our design work realistically demonstrates how it looks, sounds, feels, and operates.